Much research into the size and viability of this hotel has been performed by the developer, and 80 rooms is the right size for the community based on models and best practices.
The development team is talking to multiple hotel groups which are confidential at this point. Each hotel group has a boutique brand within its portfolio. The development contracts would include approval of the specific brand, and although consistent with other boutique hotels, this one would be given an Avondale-specific name which has yet to be determined. The advantage of being associated with a particular brand is that it ties into a national reservation system making the development much more viable and secure.